本專案為衛浴品牌 Ultra Faucets 進行的產品型錄設計,號外制作所以「水感科技」為核心概念,打造結合品牌識別與產品美學的視覺系統。透過流線造型、漸層藍色調與工業語彙,呈現 Ultra Faucets產品在現代空間中的精緻形象,並強化其功能性與品牌價值。
Ultra Faucets 型錄設計從品牌標誌的曲線出發,結合水流的動態語言,形塑出流動感與科技感兼備的主視覺。整體色彩以漸層藍為基調,象徵純淨、現代與未來感,呼應品牌精神。內頁版型以留白與分區布局強調產品特寫與空間應用情境,提升閱讀節奏與視覺引導性。導覽標籤融入工業語彙,使導覽清晰且具有識別性。
This project is a product catalogue design for the bathroom fixture brand Ultra Faucets, developed by How Why Studio with the concept of fluid technology at its core. The visual system merges brand identity with product aesthetics, using streamlined forms, gradient blue tones, and industrial language to portray the refined presence of faucet products in modern interiors, while emphasizing both functionality and brand value.
The catalogue’s visual language draws from the curved lines of the UF logo, integrating the dynamic imagery of flowing water to express a sense of motion and technological sophistication. The primary color palette—shifting gradients of blue—symbolizes purity, modernity, and a futuristic spirit that echoes the brand's essence.
Interior layouts adopt ample whitespace and modular divisions to highlight product close-ups and spatial scenarios, enhancing visual flow and reader navigation. Navigation tabs are designed with industrial cues to ensure clarity and recognizability throughout the browsing experience.
Whom
Ultra Faucets
What
商品型錄設計
When
2024
How
視覺傳達 Visual Design