Whom
品依山
What
活動主視覺/商品周邊設計
When
2026
How
品牌規劃
視覺傳達
2026 馬年品依山春節限定茶禮腰封設計
Pin Yi Shan | 2026 Lunar New Year Limited Tea Gift Set - Sleeve Design
「躍馬奔騰,意在山水間」
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這次為「品依山」打造的春節限定腰封,跳脫傳統年節設計常有的厚重與既定印象。
以 「躍馬奔騰,意在山水間」 為題
希望在喜慶的氛圍裡,多留一分屬於茶文化的內斂與文人氣息。
源自對自然山川與生命動力的感悟。
將五匹形態各異、昂首馳騁的駿馬,解構為更純粹的線條與動態。
透過寫意的水墨筆觸,讓駿馬在紅色的山巒雲海間穿梭。
這五匹馬不僅象徵著「五福臨門」與「五馬奔騰」的節慶祝福,也代表生命的開拓與生命力。
"Galloping Horses in the Serene Landscape,"
it seeks to balance festive celebration with the understated, literary elegance of tea culture.
Inspired by nature and the rhythm of life, five uniquely dynamic,
galloping horses are deconstructed into minimalist lines and motion.
Rendered in expressive Chinese ink-wash style, the steeds weave through vibrant red mountains and rolling clouds.
These five horses represent the traditional blessings of "Five fold Fortune" and "Five Galloping Steeds,"
while embodying the continuous exploration and vitality of life.
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