本案為 「2024鈴蘭通散步納涼會」的整體品牌識別設計，由號外制作所負責主視覺、宣傳海報、空間導視與活動周邊商品等應用設計，延續活動自 2019 年起於台中舊城區萌芽、持續生長的文化價值。

鈴蘭通曾是台中中區繁華的象徵，如今透過市民自發性的節慶行動，再次喚起這條老街的集體記憶與地方魅力。本活動由中城再生文化協會策劃，結合踩街遊行、市集展演與視覺藝術，讓城市的日常空間轉化為充滿儀式感的節慶場域。

2024年以「Deco Life」為核心概念，重新詮釋舊城風貌與現代生活美學。活動主視覺設計以日式風格為基調，融合鈴蘭花、舊城門、燈籠等元素。透過設計，我們將市民的參與熱情轉譯為一場具文化厚度的城市慶典，讓每一位走入舊城的人，皆成為時代故事的共作者。

This project showcases the complete visual identity system for the 2024 Taichung Chill Stroll, an annual celebration rooted in the heart of Taichung’s Old Town. Commissioned by the Downtown Renaissance Association, the project was led by HOWWHY Studio and covers key designs including the main visual, promotional materials, spatial signage, and event merchandise—continuing the event’s cultural mission since its debut in 2019.

Suzuran Street, once a thriving landmark in Taichung’s central district, is now revitalized through community-driven efforts that breathe new life into its storied streetscape. The Taichung Chill Stroll combines parades, artisan markets, and performative art, transforming everyday city corners into ceremonial festival grounds.

The 2024 concept, Deco Life, blends the nostalgic charm of the Old Town with a modern visual language. Inspired by Japanese aesthetics, the key visuals incorporate lily-of-the-valley flowers, traditional lanterns, and the city’s historic gate, reinterpreted through vibrant color palettes and playful illustrations. Through this design, civic participation becomes a cultural act—where every step through the Old Town tells a story of identity, renewal, and collective memory.