「Novigo」一詞源自世界語（Esperanto），由猶太醫生柴門霍夫於二戰後歷時十年創造，旨在促進跨國交流與文化理解。

店內分為兩大主題：「劇場」聚焦故事、「博物館」強調生態保育，為不同年齡層帶來嶄新體驗。門市外觀融合兩者概念，呈現「都市中的叢林小劇場」。

一樓空間融合劇場與博物館主題，運用鏡面材質拓展空間感，並以禮盒拼貼牆面色塊。顧客可使用 IBM 百年古董打卡鐘，在書籤造型門票上打卡，增添博物館參觀的沉浸感。

二樓劃分為兩區：「劇場」以禮盒造型打造家具，櫃體門片與壁紙融合中、西、日劇場景，宛如走進放大的劇場禮盒；「博物館」靈感來自珍奇櫃，以錯視設計與鏡面裝飾延伸空間感。側邊離場通道的牆面借鑑歐洲教堂偽飾畫，搭配品牌半透明動物資料夾與無接縫帆布引入的自然光，營造幻燈片燈箱的氛圍。

Novigo comes from Esperanto, a language created by Dr. Zamenhof after WWII to promote global communication and cultural understanding.

The store is divided into two themes: a “Theater” focused on storytelling, and a “Museum” highlighting ecological awareness. The exterior blends both ideas, creating a “jungle theater in the city.”

On the first floor, mirrors expand the space while gift boxes form colorful wall patterns. Visitors can use a vintage IBM time clock to punch bookmark-style tickets, enhancing the museum-like experience.

The second floor splits into two areas. The Theater uses gift box-inspired furniture and wallpapers with stage scenes from East and West, turning the brand’s packaging into a walk-in show. The Museum draws from curiosity cabinets, using mirrors and optical illusions to stretch the space. Trompe-l'œil murals, translucent animal folders, and sunlight through seamless canvas signage create a glowing, slide-like effect.