冀望於台南展開新頁，激發傳統跟創新的結合 ​​​​​​​ 赤崁東街日式宿舍興建迄今已有百年歷史，建築屬第一代判任官丁種官舍。為善用歷史文化資產，並肩負將其活化再利用的使命，文化局以公私協力合作的方式，推出「明治町冰淇淋」新品牌，並將場館空間分為北棟與南棟。

視覺設計以「傳統與現代交融」為核心。保留建築的日式結構，如屋瓦、木構與榻榻米，搭配幾何圖形，營造歷史與當代共存的氛圍。色彩採用低飽和中性色，輔以暖橘與木色，呼應空間質地與冰品溫度感。包裝選用具肌理的紙材，傳遞手感與文化記憶。整體風格內斂精緻，喚起對時間與場域的感知，使冰淇淋成為融合記憶、建築與美感的體驗。

Meijiscoops marks a new beginning in Tainan, blending tradition with innovation. Housed in a century-old Japanese-style dormitory on Chihkan East Street—originally a first-generation government residence—the space has been revitalized through a public-private collaboration led by the Cultural Affairs Bureau. The site is divided into north and south wings.

The visual design centers on the fusion of old and new. Traditional features like tiled roofs, wooden structures, and tatami mats are paired with modern geometric forms. A soft neutral palette, accented with warm orange and natural wood tones, reflects the texture of the space and the coolness of the ice cream.

Packaging uses textured paper to evoke a handmade, nostalgic feel. With a refined and understated style, Meijiscoops turns every scoop into an experience that connects memory, architecture, and flavor.