在新冠疫情期間,口罩從防護用品轉變為展現個人風格與文化認同的象徵。繼「有如神罩專案」後,號外制作所與上福公司推出第二個合作計畫:「設計師系列」,結合男性特質與童年記憶,喚起對 1970 至 1990 年代的文化懷舊。
本系列以「每個大人心中都有一個小孩」為靈感,探索那個時代的男性文化與情感經驗,引發集體共鳴。主題包含:
— 電玩記憶:不只是復古,更是對過去的致敬與重現。
— 都市探險:從城市叢林延伸到未知探索,激發冒險精神。
— 特質語言:如「LET’S GO IT」、「DAMN GOOD」等語句,重新詮釋男性語彙。
透過這些設計,號外讓口罩不再只是防護工具,而成為男性展現自我與重拾童年的載體。
During the COVID-19 pandemic, masks evolved from protective gear into symbols of personal style and cultural identity. Following the “Divine Mask” project, HaoWai Studio and Shang Fu launched their second collaboration, the Designer Series—a collection that blends masculine traits with childhood memories, evoking nostalgia for the 1970s to 1990s.
Inspired by the idea that “every adult has a child within,” the series explores male culture and emotional experiences from that era, resonating with collective memory.
— Gaming nostalgia: more than retro, it's a tribute and revival of a shared past.
— Urban explorer: from city streets to unknown frontiers, the designs spark a spirit of adventure.
— Bold phrases: lines like “LET’S GO IT” and “DAMN GOOD” reframe modern masculinity through language.
Through these designs, HaoWai redefined the mask—not just as protection, but as a platform for self-expression and nostalgic connection.
Whom
Katun Care
What
包裝設計/口罩設計
When
2021
How
Visual Design / Package Design