「徐行」二字擷取自日文,蘊含著放慢腳步、調整呼吸、用心感受當下的意境,品牌意在引導人們於紛擾世事中覓得一處安頓身心的寧靜之所,傳遞一種不疾不徐的生活態度,帶領人們在緩慢行進間,重新感知周遭世界與內在的平和與穩定。
徐行瑜珈的LOGO以「鋪王式」瑜珈體式為靈感,其設計根植於對空間與心靈連結的深刻體悟,以柔和的筆觸描繪緩慢前行的精神場域,結合自然山形與流線筆觸,象徵身體與大地的對話。上圓下實的構圖,呈現出天地合一、動靜平衡的意象,墨綠色調呼應品牌的沈穩與寧靜氛圍,緩慢、深層的身心練習體驗。
尋找身心靈的平衡穩定,用溫暖且柔軟的心感受我們所存在的空間,我們存在的世界。
Inspired by the “Puppy Pose,” the logo blends the shape of a mountain with flowing brush strokes, symbolizing a connection between the body and the earth. Its composition—solid below and enclosed above—reflects the harmony of heaven and earth, and the quiet balance between movement and stillness. The deep green tone evokes calmness and serenity, echoing the brand’s slow and mindful approach to body-mind practices. Joko-space invites you to seek balance and stability, and to feel the world we live in with warmth and softness in your heart.
Whom
徐行瑜珈
What
品牌識別設計
When
2023
How
Brand Planning