Whom
魚泰泰
What
品牌VI設計
When
2025
How
視覺傳達
Trivenxa 是一個專為全球醫療市場打造的創新品牌,致力於從「產品製造者」轉型為「全面醫療解決方案供應者」 。品牌以高階醫療裝置(如 EECP 體外反搏裝置)為核心旗艦,並延伸發展相容性醫用耗材,建立起專業且具高回購率的醫療生態系 。
Project Overview /
TRIVENXA is an innovative brand crafted for the global medical market, dedicated to evolving from a "product manufacturer" into a "comprehensive medical solution provider". By utilizing high-end medical devices—such as the EECP (Enhanced External Counterpulsation) system—as flagship products, the brand establishes a professional image that drives the adoption of compatible medical consumables. This strategic synergy creates a high-retention medical ecosystem designed to maximize both clinical impact and market value.
視覺識別架構 /
核心標誌 (Master Brand):以 TRIVENXA 作為主體,傳達國際化、高科技的專業醫材形象 。
輔助標誌 (Chinese Logomark):「泰凡莎」 中文標誌被賦予「輔助角色」 。它與主要標誌搭配使用,在維持全球視覺美感的前提下,建立與亞洲市場的在地化信任感 。
比例與規範:中文標準字的設計風格與英文主標誌保持調性一致,確保在各類應用情境中,雙語標誌皆能呈現平衡且和諧的品牌印象。
Visual Identity /
Complementary Branding: The Chinese characters are styled to harmonize with the English typeface, ensuring visual consistency across all regions.
Localized Trust: By serving as an auxiliary mark, it bridges the gap between the brand’s global ambitions and its regional manufacturing and engineering expertise.








