Whom
多利多 DUO LI DUO
What
品牌識別設計/包裝設計/鋁袋設計
When
2025
How
視覺傳達
多利多果乾包裝設計
包裝從「多利多」開始發展
將品牌不只是標誌,而是一種會蔓延的圖像語言
整體畫面大量使用高彩度色塊與粗的筆刷,區分不同果乾口味,同時維持一致的節奏感
每個品項像是一塊被貼上的記號,直接、醒目,帶點隨性的街頭感。
像市場裡擺滿的水果,也像記憶中熟悉的台灣日常
The packaging begins with the name “Duo Li Duo”
The brand is not treated as just a logo, but as a visual language that expands and spreads across the design.
The overall composition uses highly saturated color blocks and bold brush textures to differentiate each fruit flavor, while maintaining a consistent rhythm.
Each variant feels like a stamped mark—direct, eye-catching, and slightly spontaneous, with a subtle street-like attitude.
The layered visuals resemble piles of fruit in a market, evoking the richness and familiarity of everyday life in Taiwan.








