自然有機保養品牌「伊緒 ISSHOII」的品牌識別與包裝設計，由號外制作所規劃執行，以「純淨 × 日常 × 年輕保養哲學」為核心概念，轉化品牌精神為簡潔、溫暖且具信任感的視覺語言。

設計策略延伸自品牌訴求的植物原料與無添加理念，選用柔和色調與留白視覺，營造清爽純淨的視覺印象，並搭配細膩的花卉圖騰與理性排版，強化產品天然機能與品牌誠意。整體系統展現出年輕、自信又帶有生活美學感的品牌態度，為當代注重健康與風格的消費者打造理想保養選擇。

The visual identity and packaging system for ISSHOII, a natural and organic skincare brand, was designed by How Why Studio. Rooted in the concept of "Purity × Daily Ritual × Youthful Skincare Philosophy," the system transforms ISSHOII’s brand values into a clean, modern, and approachable visual language.

Inspired by the brand’s commitment to organic botanicals and additive-free formulas, we employed a soft color palette and generous white space to establish clarity and calm across all packaging touchpoints. Delicate floral motifs and minimal typographic treatments highlight the natural efficacy of each product while reinforcing the serene, trustworthy tone of the brand. The overall design expresses a young, energetic attitude, positioning ISSHOII as a refined choice for modern consumers seeking safety, simplicity, and style in their wellness routine.