透過神明意象結合口罩，傳統信仰轉化為撫慰人心的現代守護，展現守護健康的實質功能，在疫情期間為大眾帶來安定人心的精神力量與平安的期盼。
閩粵移民渡海來臺時，大多迎請海神或故鄉地方神祇之分靈祀奉，由於移民渡海須面對莫測的海象變化，到臺墾殖後，因水土不服、瘟疫四起，又需與臺灣原住民族及不同的墾殖團體相互械鬥，分靈而來的原鄉神祇，成為移民的心靈寄託，並逐步發展為無所不能的地方守護神。
因此，面對2022年疫情嚴峻挑戰，上福企業以人文關懷為本，汲取台灣深厚信仰文化底蘊，推出「有如神罩」口罩系列。

By blending traditional deity imagery with face masks, faith is reimagined as a modern form of protection—bringing comfort and peace of mind during tough times. These masks not only help guard our health, but also carry a deeper meaning of spiritual support and hope through the pandemic.

Back when immigrants from Fujian and Guangdong came to Taiwan, they brought along sea gods or hometown deities to watch over them. Crossing the ocean was dangerous, and once they settled, they faced disease, unfamiliar land, and conflicts. These deities became their emotional anchors and eventually grew into powerful local protectors.

So in the face of the 2022 pandemic, Shang Fu Enterprise drew from this deep cultural heritage and launched the “Mask of the Gods” series—turning traditional beliefs into heartfelt, everyday protection.