本案為天然保養品牌 GAIA TORAH 的品牌識別設計專案。品牌以「大地之母」為精神象徵，結合東方草本智慧與西方醫學科技，傳遞溫柔堅定、守護自然的護膚理念。號外從自然哲學與女神神話出發，建構品牌核心視覺語言，涵蓋標誌設計、品牌識別系統（VIS）與核心文宣形象，協助品牌於初創階段即建立兼具美學與信任感的品牌面貌。

品牌識別設計以 Gaia 女神的正面與側面剪影為主體視覺，呼應「全面守護肌膚」的品牌價值。標誌造型融合植物蔓延的語感與象徵母性包覆的線條語彙，搭配自然金屬色、大地色與石紋肌理，建立一套具有東方深度與當代感的視覺風格。整體識別系統延伸至產品包裝，與品牌語言設定，為 GAIA TORAH 奠定永續、高級奢華且富有精神性的天然保養品品牌基底。

This project is a brand identity system developed for GAIA TORAH, a natural skincare brand rooted in the spirit of Earth and goddess mythology. Blending Eastern herbal traditions with Western medical science, the brand conveys a sense of nurturing strength and holistic care. HOWWHY Studio created a visual language that captures this essence — from logo design to the full visual identity system — establishing a brand presence that is serene, trustworthy, and emotionally resonant from the ground up.

The identity centers around the silhouette of the goddess Gaia, shown in both front and profile views to reflect complete protection and skin care. The logo integrates botanical curves with maternal, embracing forms, paired with a color palette of earthy tones, gold accents, and stone-like textures. The visual identity system extends across packaging, digital content, social assets, and brand storytelling, forming a cohesive foundation for GAIA TORAH's positioning as a brand that embodies sustainability, softness, and spiritual connection.